Making a Lasting Impression
Standing out in a crowded marketplace is an ongoing challenge for pharmaceutical companies, who are continually seeking new ways to enhance their products’ brand image. A brand must not only work to distinguish itself on the shelf, but also to ensure that the products, services and technology offered add tangible value to the targeted audience.
Alcan Packaging relentlessly seeks innovative new packaging formats and technologies that can help to maximize our customers’ brand equity. Two examples of this passionate commitment include our participation in the creation of the Beauty Purse®, an innovation in the field and a definite plus to our customers’ brand image, and the utilization of Spotless technology, a process that offers more creative options to our customers with greater flexibility and lower cost.
The success story of the Beauty Purse® Quies Flash Frais is no accident. This product recently won an Alufoil Trophy awarded by the European Aluminium Foil Association during Interpack 2008. The original concept, born more than 10 years ago from Denis Guibert (the founder of 3G) was optimized over the years through collaboration with Alcan Packaging Montreuil-Bellay, France and GH Développement, a company that designs customized industrial processes and machines. This partnership led to the production of an innovative and unique (patented) closure system.
Simple to use, the alufoil laminate provides perfect stability for the impregnated formula, and is specially designed to avoid evaporation thereby delivering a long shelf life. The opening and resealing system closes precisely even after many uses, ensuring the integrity of the pack. The design of the Beauty Purse® can create a distinctive brand image thanks to the naturally aesthetic value of the alufoil and the use of state-of-the-art rotogravure reverse printing process. The stand-up position and the large printing surface provide increased brand visibility and raise the overall communication potential. Alcan Packaging expects to unveil other new products packaged in the Beauty Purse® in the short term.
The Spotless technology is another value added service to help customers create a distinctive brand image through the ability to reproduce spot colors very precisely. The Spotless process uses color screen tint builds rather than special inks. Offered at our Baie d’Urfé Specialty Carton plant, the special software* enables designers and print buyers to specify a greater variety of spot colors to enhance their creative projects. This technology can simulate special colors using only 6 main colors. The colors reproduced compare to high quality printing processes (similar to the Pantone Color formula) offering superior range and luminosity than traditional process color printing.
A real market breakthrough that benefits the customer, Spotless can provide significant savings in terms of printing costs and work time reduction. The spotless printing solution is indeed a valuable tool for customers, helping them define their brand more distinctively through the use of a wide array of colors that can really make a difference.
* Created by Kodak
Related links:
Beauty Purse® Product Sheet
About the Specialty Carton division of Alcan Global Pharmaceutical Packaging
iWheelSolutionsTM