| Synchro-Vol 2- Issue 2-Packaging that Adds Value to your Products |
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As the new President, Alcan Global Pharmaceutical Packaging, I would like to reinforce our commitment of being your trusted ally in identifying and bringing to life new market opportunities. As the competition becomes even more acute in the pharmaceutical and medical markets, our efforts are increasingly focused on helping your products perform even better, stand out even more and get to market even faster. These challenges are at the heart of our innovation activities, and have motivated our latest product developments and service enhancements. We are guided by the belief that packaging can deliver a unique value – building recognition, inspiring confidence and gaining loyalty. Our approach is to always take the time to understand your challenges and find targeted solutions that will make a positive impact in the end-users’ experience with your products. When it comes to protecting your products, we are continually improving our expertise in providing high barrier protection against moisture, oxygen and other gases by combining materials in an innovative way through the use of patented new technologies. Ultimately, our goal is to ensure that your products stay in their original form once they reach the hands of patients and care givers and far beyond. Shelf presence is another area where we are experimenting with new printing options and unique formats to provide you with increased flexibility through new printing technologies and improved consumer convenience. As brands vie for attention on the shelf, this first impression with the customer is a key opportunity to influence their buying decisions. Finally, supporting you in your new product launches is a key area of focus for our ‘smart services’. We aim to provide high quality innovative support in moving your product developments from concept-to-market. Being responsive to your unique product needs, we offer the customized approach of design, testing and scale up assistance to make your product development and qualification timelines as short as possible. I hope that you enjoy this edition of SynchroTM and welcome any comments and/or suggestion you might have for upcoming issues. Sincerely,
Mike Schmitt |